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Graphic Design: Logo Design is Big Business

by Kelly Richardson
kelly.richardson@graphicdesigntrainingreview.com
Graphic Design Training Review Columnist

If you are considering making a living in the graphic design field, here is a little known niche that can turn into a lucrative income stream. Logo design is one of those creative projects that companies will pay big money for. Here is the lowdown on graphic design jobs in the logo business.

One of the integral pieces of any business, service, or product is the logo design that resonates with the target audience. Logo design is a critical element of graphic design that provides both personality and recognition. And if you are a graphic design student with creativity and vision, experience can be gained with companies that will pay big bucks for quality logo designs.

Graphic Design: Logo Design


  • A Few of the Classics. Home Depot's crate design, Apple's multicolored apple, and McDonald's golden arches are just a few.
  • What Works. The best graphic designs are simple and classy, and create a logo with a strong tie to the company's goals and image.
  • How to Charge. Until you get some graphic design experience, it's best to charge a flat fee for logo design.

    • Logo design is just one exciting portion of the graphic design field. Graphic design is a unique mixture of art and technology that you can't find anywhere else.

    The Graphic Design Degree Up Close


    • Studio Environment. A graphic design degree will prepare you to work in chic design studios.
    • Encouraging Outlook. Positions for graphic designers are expected to grow about as fast as average for all occupations through the year 2014.
    • Focused Training. The typical graphic design degree program takes between three and four years.

    Logo design is a great way to cut your teeth in the field of graphic design. Give it a try and see what you can create.

    Sources
    Graphic Designers, U.S. Bureau of Labor Statistics

    About the Author
    Kelly Richardson covers the local education and technology scenes in major cities across the country. His articles appear in educational journals, periodicals, and e-zines.

    Posted on: June 9, 2006