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Impress Your Travel Clients with an Effective Cruise Brochure

by Kelly Richardson
kelly.richardson@graphicdesigntrainingreview.com
Graphic Design Training Review Columnist

One of the biggest revenue streams that your travel clients enjoy comes from cruise receipts. You can take advantage of this niche by offering to create effective cruise brochures that bring in business. Here are the basic concepts you should keep in mind when creating cruise brochures for your clients.

Of the varieties of vacation possibilities available to tourists, the cruise is certainly one of the more competitive. The Cruise Line International Association reports an 8.2% increase in the number of traveling passengers since 1980. One of the reasons for this increase is the improvement of direct mail cruise brochures used to lure customers. Cruise lines and travel agents routinely pay graphic design pros big bucks to create these effective print advertisements. Learn how to do it right, and you could be raking in some serious dough from your travel clients.

Cruise Brochure: Design Tips


  • Tempting Photos. The first rule of thumb for creating an effective cruise brochure is to include several shots of cruise amenities.
  • Pricing Breaks. Make sure that you include the most attractive pricing breaks on the first few pages of your cruise brochure.
  • Call to Action. The key to a solid cruise brochure is telling your prospects exactly what you want them to do…purchase tickets or call for more info.

If you haven't had the opportunity to crack the cruise business and earn money making brochures, now is a great time. The U.S. Bureau of Labor Statistics reports the graphic design field is seeing a serious increase in opportunities for its professionals.

The Graphic Design Career Report

  • Typical Projects. Graphic design pros create print and web communications for a variety of businesses and organizations.
  • Solid Growth. Employment opportunities for graphic design professionals will grow as fast as the national average through 2014.
  • Freelance. One of the biggest benefits to a career in graphic design is the option to work for yourself in a freelance capacity.

Only the graphic design industry allows you to make serious money creating fun and artistic projects such as the cruise brochure.

Sources
Cruise Line International Association
Graphic Designers, U.S. Bureau of Statistics

About the Author
Kelly Richardson covers the local education and technology scenes in major cities across the country. His articles appear in educational journals, periodicals, and e-zines.

Posted on: June 21, 2006