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Increase You Clients' Holiday Sales with an Effective Brochure

by Kelly Richardson
kelly.richardson@graphicdesigntrainingreview.com
Graphic Design Training Review Columnist

The graphic design field is ripe with specialty niches that offer designers lucrative income streams. All you have to do is crack the code of how these high dollar projects work. The holiday brochure is a specific project that can bring you a major payday during the most important seasons of the year.

For many businesses, the holiday seasons consistently show the biggest receipts of the year. And for this reason, graphic design professionals can charge premium prices for attractive holiday brochures. Despite the recent surge of online purchases, direct mail is still king during the holidays. Color holiday brochures can be sent directly to the homes of customers and promote limited time sale opportunities. Effective holiday brochures follow a similar design. Here are some of the more effective aspects of holiday brochures that graphic designers can use to increase your client load during these peak commercial seasons.

Aspects of an Effective Holiday Brochure

• Suitable Theme. Your holiday brochure should feature borders and graphics that reflect the appropriate holiday theme.
• Best Offers. Highlight your client's best holiday offers boldly and plainly so that the brochure prompts the target audience
to make a purchase.
• Call to Action. The purpose of your holiday brochure is contained in the call to action. Tell the customer exactly what you want him to do.

Creating a holiday brochure is easy. On the other hand, finding clients to pay you for your work can take a bit of effort. But once you've found those paying clients, with good designs, you can count on repeat business from them each and every holiday season.

How to Get Holiday Brochure Projects

• Advertise Early. The time to advertise your holiday brochure services is before the holidays ever begin. Get your name out there early.
• Contact Businesses. Use the Internet or a phone book to identify and contact the businesses that do the majority of their sales during the holidays.
• Provide Samples. Even if you have to make them up at first, your potential clients will want to see some of your best work.

Creating effective holiday brochures is a great way to boost your yearly graphic design income.

Source
Graphic Designers, U.S. Bureau of Labor Statistics

About the Author
Kelly Richardson covers the local education and technology scenes in major cities across the country. His articles appear in educational journals, periodicals, and e-zines.

Posted on: June 14, 2006