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Graphic Design Tutorial: e Brochures

by Kelly Richardson
kelly.richardson@graphicdesigntrainingreview.com
Graphic Design Training Review Columnist

Business and organizations are beginning to see the benefits of doing business online. One of the big advantages is inexpensive marketing. An e brochure is one of the key projects you will be assigned in your graphic design career. Here is a run down of what an effective e brochure contains and accomplishes.

The e brochure is one of the more effective ways that a business or organization can inform potential customers about their products and services. An e brochure is exactly what it sounds like: an electronic version of an advertisement brochure. The e brochure can be sent across the Internet for no cost to the business. And the best part of an e brochure is that it can be accessed by a target audience 24/7. Even when the business is closed, an e brochure is there to advertise. Here are some of the characteristics of an effective e brochure.

E Brochure: Electronic Advertisement


  • Creative Logo. An effective e brochure starts out with an eye-catching company logo. This image sets the tone for the entire piece.
  • Sharp Copy. The next critical ingredient for the electronic brochure is sharp, laser-focused web copy that appeals to the emotions of the buyer.
  • Gateway Portal. The best graphic designer professionals turn an e brochure into a gateway portal that directs buyers to a web site.

E brochures are so efficient at increasing online sales that businesses and organizations pay top dollar for these projects. With graphic design credentials, you could be getting your piece of the action. Here is what the U.S. Bureau of Labor Statistics has to say about job prospects in this profession.

The Graphic Design Career Report


  • Internet Specialty. A qualified graphic design pro can make a living creating business communications for online commerce.
  • Employment Growth. Employment opportunities for graphic design professionals will grow with the national average through 2014.
  • Preferred Credentials. Many design firms prefer candidates with at least a bachelor's degree in the field.

In the hands of a graphic design professional, an e brochure can be a deadly commercial weapon. And you can learn the ropes through an accredited program.

Source
Graphic Designers, U.S. Bureau of Statistics

About the Author
Kelly Richardson covers the local education and technology scenes in major cities across the country. His articles appear in educational journals, periodicals, and e-zines.

Posted on: June 24, 2006