Graphic Design Training Review
Home Articles & Resources Contact  
Design Programs by States
Design Programs by Subjects


Graphic Design Project Ideas: Creating Digital e Brochures

by Kelly Richardson
kelly.richardson@graphicdesigntrainingreview.com
Graphic Design Training Review Columnist

As advertising and marketing efforts move from print media to online communications, graphic design pros are doing more e brochure projects than ever before. Here are some of the aspects of a quality digital brochure that will get your client noticed.

Using the Internet to transmit advertising and marketing materials holds a variety of special benefits for your client. They can send out thousands of digital brochures for a fraction of the cost of print versions of the same material. An e brochure is a marketing piece that presents the products or services of your client succinctly and attractively. The digital brochure that you create is composed of several parts that perform an important function in the sales process. Here are some of the key components of an e brochure, and some keys to making yours stand out.

The Digital e Brochure: Key Components


  • About Information. An effective e brochure provides some background information about your client that educates the target market.
  • List of Services. Your digital brochure should briefly list the collection of products and services that your client offers their customers.
  • Call to Action. A successful e brochure persuades your target market to take action by responding to an offer or contacting your client for more info.

As businesses move from brick and mortar stores to the online environment, graphic designers will continue to see a sharp rise in employment opportunities. Here is what the U.S. Bureau of Labor Statistics says about the future for professionals in the graphic design business.

The Graphic Design Career up Close


  • Nature of the Work. Graphic design pros use technology to plan, visualize, and create effective business communications for their clients.
  • Growing Market. Positions for graphic designers are expected to grow about as fast as average for all occupations through the year 2014.
  • Online Benefits. You can earn a graphic design degree through an online program and complete your studies from the comfort of your own home.

Creating effective digital e brochures is just one of the many exciting projects that graphic design pros do on a daily basis.

Sources
Graphic Designers, U.S. Bureau of Labor Statistics

About the Author
Kelly Richardson covers the local education and technology scenes in major cities across the country. His articles appear in educational journals, periodicals, and e-zines.

Posted on: May 5, 2006