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How to Set Up Your Own Freelance Graphic Design Business

by Kelly Richardson
kelly.richardson@graphicdesigntrainingreview.com
Graphic Design Training Review Columnist

One of the biggest complaints of working professionals is the fact that they feel bound by the corporate machine. Whether it's an overbearing boss or a feeling of obligation to keep a set schedule, working for somebody else isn't an ideal situation. That's why you should start your own freelance graphic design business.

The term freelance describes a professional who provides services on a contractual basis for clients as opposed to being part of a larger firm. The freelance graphic design business is the best of both worlds. Not only do you get to work on those graphic design projects that you love, but you aren't tied down to a specific work schedule or location. You can complete projects on your own time and from the comfort of your own home. The U.S. Bureau of Labor Statistics reports that graphic designers are expected to have the most new jobs through 2014 of any professional design field. And an increasing number of these jobs will go to freelancers.

Freelance Benefits in Graphic Design


  • Be Your Own Boss. Imagine never working for someone ever again.
  • Tax Incentives. As a freelance graphic design pro, you can deduct some utilities and part of your house payment as business expenses.
  • Project Selection. You can choose what projects you want to work for and charge your own fee.

I bet the freelance side of graphic design is starting to sound pretty attractive. The next question you have is: "how do I get started?" Here are some simple tips for starting your own freelance graphic design business.

Setting Up Your Own Freelance Business


  • Assemble a Portfolio. Potential clients will want to see examples of your work in the form of a print or electronic portfolio.
  • Design a Web Site. A web site will be your most powerful marketing tool and information exchange.
  • Create Marketing Materials. Design some business cards, post cards, and interest letters that focus on your professional capabilities.

With more businesses employing freelance design pros, the time has never been better for you to get in on this growing trend.

Sources
Graphic Designers, U.S. Bureau of Labor Statistics

About the Author
Kelly Richardson covers the local education and technology scenes in major cities across the country. His articles appear in educational journals, periodicals, and e-zines.

Posted on: May 11, 2006