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Effective ECommerce Web Site Design

by Kelly Richardson
kelly.richardson@graphicdesigntrainingreview.com
Graphic Design Training Review Columnist

As commerce moves from the brick and mortar store to the online market, graphic designers are challenged with creating better ecommerce web site designs. Here are some of the key components of this valuable customer touch-point.

The power of the Internet is being harnessed by businesses all over the world. Dubbed ecommerce, merchants are able to sell their goods and services online 24 hours a day and seven days a week. Ecommerce web sites are enhanced with a variety of powerful interactive tools that inform customers, sell products, and advertise the business. Marketers turn to graphic design professionals for ecommerce web site designs that accomplish all of these tasks in an organized system. Here are just a few of the intuitive components of quality ecommerce web site designs that keep customers coming back for more.

ECommerce Web Site Design: Key Components


  • Shopping Cart. Ecommerce web sites are equipped with an online shopping cart that allows customers to order from home.
  • Information. A good ecommerce web site design provides helpful information to customers looking for solutions to problems.
  • Interactivity. Customers are able to communicate with business staff to help them find exactly what they are looking for.


Ecommerce web site design is one of the bread and butter projects for professional graphic designers. The boom in online business has created a need for graphic design pros in the marketplace. The U.S. Bureau of Labor Statistics says that graphic design is the career to be in.

The Graphic Design Career up Close


  • Creative Environment. Graphic design pros work in high tech internet studios with the latest software tools.
  • Growing Market. Positions for graphic designers are expected to grow about as fast as average for all occupations through the year 2014.
  • Online Degree. The online degree program allows you to complete your program faster and cheaper than the traditional campus route.


Become a graphic designer and you could be creating incredible ecommerce web site designs for a variety of businesses and organizations.

Sources
Graphic Designers, U.S. Bureau of Labor Statistics

About the Author
Kelly Richardson covers the local education and technology scenes in major cities across the country. His articles appear in educational journals, periodicals, and e-zines.

Posted on: June 14, 2006