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Brochures are Big Business for Graphic Designers

by Kelly Richardson
kelly.richardson@graphicdesigntrainingreview.com
Graphic Design Training Review Columnist

Here is a little known subcategory of the graphic design business that will provide you with a steady stream of income. Companies will pay top dollar for brochure designs from a professional graphic artist. You can specialize in this unique niche market.

In just about every business that you walk into, you will see a collection of brochures that advertise various products and services. And for a professional graphic designer, this incredible demand provides an opportunity for a steady stream of business. If you have some basic graphic design experience, you can specialize in creating brochure designs for an endless supply of clients. All you have to do is know who they are and where to find them.

Brochure Design: Get Big in the Business


  • Products and Services. There are thousands of potential clients for brochure designs in the various businesses in your town.
  • Government Jobs. The government frequently hires graphic artists to create brochure designs for various departments.
  • Non Profits. Charities and organizations need brochure designs to disseminate information to the community about their services and events.

Brochure design is just one of the various projects that graphic designers handle every day. Graphic artists are in demand throughout the business world, and, as with most careers, a degree is always a good way to get into the field.

Earning a Graphic Design Degree Is No Big Deal


  • Creative Environment. Graphic designers typically work in a relaxing, studio-type environment surrounded by advanced technologies.
  • Booming Market. Employment opportunities for graphic design professionals will grow with the national average through 2012.
  • Valuable Credential. A graphic design degree is a respected credential that can be earned in about four years.

Improve your brochure design skills, and you can make this niche market into the bulk of your yearly business as a graphic artist.

Sources
Graphic Designers, U.S. Bureau of Statistics

About the Author
Kelly Richardson covers the local education and technology scenes in major cities across the country. His articles appear in educational journals, periodicals, and e-zines.

Posted on: April 13, 2006

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