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3D Graphic Design: Technology from the Big Apple

by Kelly Richardson
kelly.richardson@graphicdesigntrainingreview.com
Graphic Design Training Review Columnist

3D graphic design was pioneered during the 70s at the New York Institute of Technology on Long Island. Since those days, this technology has captured and held hostage movie and computer screens all across the country. Here is a profile of fascinating 3D graphic design tools, techniques, and trends.

3D graphic design is comprised of a collection of geometric equations used to turn 2D graphics into life-like renderings. With the aid of digital computers and 3D software, graphic design pros can create compelling communications for broadcast, print and web illustration, advertising, theatrical releases, fine art, and development. Similar to photography and sculpting, 3D graphic design employs various depth and shading techniques that make the images appear full on the medium. Many 3D images begin as 2D sketches first, and then are transformed during the editing process.

3D Graphic Design: The Basics

• Scene Layouts. The first step to creating 3D graphic design works is to set up the scene with cameras and lighting tools.
• Tessellation. In this phase, the image to be rendered is broken down into basic shapes for the purpose of fusing motion and perspective.
• Rendering. Rendering is the final process where movements are coordinated in real time and then stored on a data collection tool.

Once you have training in the basics of 3D graphic design, you can take advantage of professional tools to make your designs unique. Here is a rundown of the advanced techniques of 3D graphic design that will make your creation stand out in the crowd.

3D Graphic Design: The Advanced Techniques

• Flat Shading. Flat shading involves shading the basic polygons with respect to their position and relation to a light source.
• Texture Mapping. Texture mapping allows you to give depth to your 3D graphic designs by mapping images into the polygons.
• Bump Shading. Bump shading is employed to give a definite surface to your designs.

Learn the techniques of 3D graphic design and you could be creating the next big ad campaign or movie feature.

Sources
Graphic Designers, U.S. Bureau of Labor Statistics
The New York Association of 3d Artists and Animators

About the Author
Kelly Richardson covers the local education and technology scenes in major cities across the country. His articles appear in educational journals, periodicals, and e-zines.

Posted on: July 14, 2006